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Polestar Charts Its Electric Course After Volvo Spinoff The New York Times

It’s wide and low, with good proportions, although some may feel the rear end ends a little too abruptly. Like all the other cars in the Polestar showroom, the Polestar 4 is cleanly styled, with neat side surfacing. Every line has a purpose, and all the minor details are masterfully crafted and seamlessly integrated into the vehicle’s body. Even the 4’s lack of a rear window feels outrageously chic.

  1. The duel motor variant is rated at 400 kW (544 hp) and will do km/h in 3.8 seconds.
  2. Whether you’re in it for a long-haul commute or just doing short errands, the Polestar 2 RWD proves an eager companion.
  3. Overall length is 4,840 mm, width is 2,139mm and height is 1,534 mm.
  4. In short, Polestar is a Swedish electric performance car brand.

Branding is important in the pioneering world of electric vehicles, where image can count as much as track record because often there is no track record. Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022.

about Polestar 2

I guess it was kind of funny; brands leaning into memes are almost certainly the kiss of death for that particular meme, but I digress. At least someone on the Polestar team has acknowledged the elephant in the room. Polestar plans to bring the O2 concept into production in 2026 (presumably without the drone) as the Polestar 6. The limited run LA Concept edition has already sold out. When Volvo’s designer team was working on the script logo for the new car, they opted for a minimalistic, modern typeface with rounded corners.

Work with our award-winning creative services studio and advertising agency to bring your brand or product story to life. Also, there was no reference to Polestar brand on the rear plastic bumper, just the regular Volvo script logo. The redesign of 2017 has introduced a new minimalistic Polestar badge with no lettering on it. It was an abstract four-pointed star, formed by two mirrored ticks with straight angles inside and sharp peaks, pointing to the center.

We combine hands-on testing, decades of experience and original photography to craft reports, reviews and guides. The Polestar 5 will be a flagship, four-door grand tourer that should rival the Porsche Taycan. It Polestar’sk a lot like Polestar’s stunning Precept concept car from 2020 and be far more than a tuned-up Volvo. Reports have the Polestar 5 getting new battery technology and a rigid, lightweight bonded aluminum platform — a feature typically reserved for supercars. Financial maneuverings aside, Polestar will still be heavily partnered with Volvo. The companies will share technology, platforms and production facilities.

Performance optimisation

Ireland will only start to get that upgraded version later this year. But they debuted with an off-the-wall plug-in-hybrid, 600-plus horsepower, limited production supercar, the Polestar 1. The Polestar 1 has sleek but oddly sedate Volvo-esque styling — sort of like if Volvo made a muscle car. And its price tag, starting around $155,000, is $20,000 more than a Porsche 911 GTS.

Polestar says its new model is positioned between the Polestar 2 and Polestar 3 in terms of size and price. The still-nascent non-luxury electric car space is severely lacking in vehicle that aren’t SUVs. If you want a sedan for under $60,000, there’s basically the Tesla Model 3, the Hyundai Ioniq 6 and the Polestar 2. Sure, Polestar may be a premium brand, but as Tyler pointed out, the Deuce is being priced to move. Sure, the Polestar’s interior is a little somber and the infotainment system occasionally frustrating — why are the icons so small?

What is the Polestar 4, even?

Why don’t I have constant one-button access to the radio or nav? — but overall, it feels like a lot of car for the money. The RWD Deuce also manages to strike what feels like the ideal balance of performance and range.

Deutsche Just Raised Its Price Target on SOFI Stock

However, the average price target for PSNY stock stands at $3.78, implying 71% upside potential. The Polestar 4 is built on the premium Sustainable Experience Architecture (SEA) developed by Geely Holding with a long 2,999 mm wheelbase. Overall length is 4,840 mm, width is 2,139mm and height is 1,534 mm. Swedish EV maker Polestar has officially launched its much anticipated Polestar 4 electric SUV, with Australian and European customers now able to place orders online. You would expect this dramatically enhanced EV to take a big jump in price … but it didn’t.

“As part of this business plan, we need to adjust the size of our business and operations. This involves reducing external spend and, regrettably, also our doble techo trading number of employees,” said Polestar. According to Seeking Alpha, Polestar plans to cut around 450 jobs globally or about 15% of its total workforce.

Those feisty R models and Polestar editions were primarily promoted in car enthusiast magazines, while the mass advertising pushed safety. Vacillating between its safety and performance attributes, Volvo offered a message as mixed as the product line. It built performance cars that weren’t Polestars and Polestars that weren’t performance cars, notably the stylish but doggy C30 Polestar Limited Edition. Polestar unveiled the all-new Polestar 3 SUV in October 2022. It’s launching with a potent dual-motor AWD powertrain that can put out up to 517 horsepower and 671 lb-ft of torque while still delivering around 300 miles of range.

The Polestar 4 also, controversially, has no rear window. The Polestar 2 is the brand’s first EV that entered production in 2020. The Polestar 2 straddles the lines between sedan, hatchback and SUV.